Advertising Agency : Leo Burnett Hong Kong

Creative Directors : Connie Lo, Chong Kin, Yiu Man To

Art Directors : Kenny Ip, Jacky Tong

Copywriters : Chong Kin, jove Cheng

Illustrator : Thomas Ho

Photographer : Lewis Ho

Photo Retoucher : Bon Leung

Published : September 2008

 

I believe that concepts are based on Paradox and whatif.

PHOTO TRIP 12/2 in Nam Sang Wai

These print ads are about traffic  accident.

Firstly, the visual is attractive. There are no background in the picture , 

it makes the audience focus on the models. Then the visual is good.

The concept is outstanding.There are no blood or something in the visual also 

it can tell the concept easily.

I have saw many Thailand 's TVC before, i found that they are real good ,

they always have funny advertising , and you can get the message easily even

you don't know their language.

i think that it 's one of  the reasons which a good advertising should have.