Mike Chu is one of the famous person in our industry. Although he was left , he still live in our memory. I remember that when I saw his work , I was about 8 years old on TV.  

     -----不在乎天长地久，只在乎曾经拥有-----

I believe that no one haven't heard or saw this Ads. It makes romantic became a tidal culture in 90s. Actually I don't understand the meaning when I  saw it , because of I was just a child. I always heard around me , so I got a deep impression.I realize the meaning  When I growth up .

Mike的生活至爱

创意来自灵感，灵感来自生活。创意人需要灵感，更需要生活。

Mike的工作里充满着生活的元素，他是一个热爱生活的人，他对生活里的每一个生命都充满着感情，因此，他对生活既随意也讲究，他懂得品味生活中的每一个细节，并将那些他热爱的东西，发挥得淋漓尽致。

而Mike 只要喜欢一样东西，就会全情投入，并追求它的最高境界

1989年The Ball Partnership 在全世界300多家国际广告公司中脱颖而出，被美国《广告时代－Advertising Age》杂誌评定为全球最具创意广告公司亚军。Mike此时也是广告界的传奇人物了

From : www.adkungfu.com